American Express

ART DIRECTION | PRODUCTION

As travel restrictions were lifted earlier this year, Amex saw this as an opportunity to resume building awareness of their American Express Aeroplan Card. Amex’s brand guidelines are very strict and heavily regulated, but in tandem with Notch Video, we saw the audiences’ eagerness around travel as an opportunity to try something new. After winning over both Amex and Air Canada, I developed the creative from concept to static final approval. From there I worked with a video animator to ensure the concept was correctly represented through animation and sounds. As a result of the campaign’s success, Amex requested a creative refresh to extend the campaign. With travel restrictions continuing to lift, we leveraged imagery from exotic locations to tap into the travel season’s trend.

Client: Notch
Brand: American Express